Lladró Premium
Bringing Craftsmanship To Life Through Editorial Storytelling
The unique challenge of this project was to seamlessly blend editorial and e-commerce. To let the premium porcelain piece sell itself through storytelling. To blur the real and the craft. To allow the imagination of the viewer to run free. And above all to let the natural beauty and elegance shine through.
The solution came in the form of a journey. A bespoke landing page that seamlessly weaves images of a breathtaking real-life Caballo Español, with detailed images of the porcelain figurine. Inviting the viewer to understand the porcelain as a piece of art that captures an historic art form in itself.
Designing this page allowed me to step outside the constraints of standard e-commerce design to embrace a flow unique to the story itself. Transitioning back and forth between real and porcelain, storytelling and selling, ultimately the eye landing on the exquisite nature of the craftsmanship. A homage to true beauty.
