Lladró Collection
Launching A Bold New Collection For A Timeless Artisanal Brand
Both the creative joy and challenge of this project came from connecting with a new audience through a new offering and product category, while remaining true to the brand's traditional essence and heritage.
The solution came from consistently focusing on the exceptional craftsmanship of the products. This meant giving them space to breathe, showcasing their refinement and innate beauty while embracing a more playful aesthetic.
The key to achieving this delicate balance was a restrained visual approach. Blending editorial design with e-commerce functionality, the microsite used bold imagery with intention, generous white space and minimal copy to let the craftsmanship take centre stage.