Lladró Collection
Launching A Bold New Collection For A Timeless Artisanal Brand
Both the creative joy and challenge of this project came in the form of connecting with a new audience, with a new offering and product type, whilst being true to the traditional brand essence and history.
The solution came in the form of always focusing on the premium artisanship of the products. This required giving the products space to breathe, to show the refinement and innate beauty, whilst at the same time embracing a more playful aesthetic.
The visual design key to achieving this delicate balance was to embrace a quiet restraint. Using a considered blend of editorial design and e-commerce functionality on the micro-site. Selecting the bold images with consideration, using minimal copy, and embracing white space.