Carta
Crafting A Cohesive Product Story Through Thoughtful Design
This project involved a common scenario in the tech start-up or scale-up world…an ever-evolving brand encapsulating an ever-evolving product connected to an ever-evolving market (on, let’s be honest an ever-evolving website). So how do you effectively tell the right product story to the right person?
The key seems simple on the outset; be clear, be concise and be cohesive. However, achieving simplicity requires deep, solid foundations. This project required extensive work with a web strategist and UX researcher to lay the foundations, the product team to gain strong product knowledge and understanding, and the brand team to define clear positioning.
The result was a complete redesign of all suite, product and feature pages across the Carta website across all locations, including creating new product UI images. The design included subtle brand development, and a focus on clean, accessible layouts that communicated the product story whilst guiding the user through their own personal journey.